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Facebook Expands ‘Lookalike Audiences’ Capabilities to Enhance Niche Marketing

On March 25, Facebook announced expansion of their ‘Lookalike Audiences’ feature which will allow social media marketers to find more customers with characteristics that are similar to their existing...

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Facebook Rolling Out New Page Design for a Streamlined Look

As of the first quarter 2014, Facebook had 1.28 billion monthly active users. Facebook marketing is an indispensable social media strategy that drives businesses to achieve their targeted audience....

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Stanford Researchers Discover Method to Predict Which Photos will be Shared...

Researchers at Stanford University have found a new way to predict the popularity of a photo on Facebook by analyzing how fast that photo is shared. In the opinion of researchers it was not sure...

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In-stream Video and Image Previews with Twitter Apps to Promote Visual...

In October 2013 Twitter introduced an update for its iOS, Android and web apps, that adds in-stream video and image previews to the main feeds. Previously, users had to tap on links for images via...

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Small Businesses Use Social Media to Connect with Customers

According to a 2013 survey conducted by the Bank of Montreal (BMO), around 57 percent of small business owners use social networking sites compared to 40 percent in 2012. Of the 300 respondents, 46...

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Top 5 Method for Higher Landing Page Conversions

We all have a clear idea about where do we need to reach, but how is the question. That is exactly what matters the most and affects a lot of things further in your process of promoting your brand and...

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Social Media and Content Marketing – How They are Related

The Facebook campaign on half-off online pizza orders promoted by Domino’s Pizza, the leading pizza delivery company on Global Domino’s Day made 542,000 people click on local ordering sites and it...

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How to Promote Your Business Event Using Social Media

Conducting business events is one of the important marketing techniques used to promote a business. It helps in building a positive relationship with the customers, provides visibility and improves...

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Novel Strategies to Engage Your Audience with Social Media Marketing

Social media marketing has become a much more focused art than when it first came on the scene. It is now much more than just posting on the social networks. Social media has always been thought of as...

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Humanize Your Brand Using 7 Simple Steps

For every business, marketer and corporate executive, humanizing their brand is a necessity for building up trust and confidence among potential customers. It will help connect with the customers and...

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